In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
The dramatic adventures of Peg_Leg82.
See the companion ad and read my analysis here at Full Tilt - The Bluff.
Client: Paul Dervan, Bryan Connolly, Oli Bartlett
Agency: Simply Zesty
Head of Creative: Marty Busch
Art: Aaron Goodliffe and Peggy O’Neill
Copy: Eoin O'Brien
Head of Client Services: Conor Byrne
Account Exec: Grainne Kehoe
Production: Antidote Films
Director: Jonathon Irwin
Producer: Tess Bunworth
Agency Producer: Conor McGuinness
Post: MPC
Sound: Scramble
Score: Ross McCormack
