In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
G-Star Raw's Spring Summer 2014 Collection is launched in this film starring model Lily Cole and chess world champion Magnus Carlsen. It's one big metaphor for chess. What any of it has to do with G-Star Raw escapes me, but since most fashion ads are always conceptual without any real ideas behind them, I didn't expect anything other than a neat visual.
Client: G-Star RAW
Production: Revolver Amsterdam
Creative Director: Peter Hamelinck, Aitor
Director: Shueti (@Revolver Amsterdam)
DOP: Niels Boon
Executive producer: Raymond van der Kaaij
Line Producer: Lucia Dondorp
Post Production: the Ambassadors
Styling: Leonie Huisman, Ruud van der Peijl
Hairstylist: Raphael Salley
Make-up artist: Andrew Gallimore