‘Created Different’ is a new pan-European campaign by VCCP, aimed at re-establishing Canon as the go-to brand for a new
This summer, a “man-made natural wonder” is being promoted to visitors in Northern Europe: the swirling blue-green algae blooms of
Müller FRijj’s latest integrated campaign, aims to shake up the ready-to-drink milkshake category with a healthy hit of chaotic
This ad has quite the fun story of how it was made attached to it. Pytka flew to Paris and met with Frog films, and had planned to shoot at La Closerie des Lilas. But the owner refused. So Pytka packed up the crew and set up all the actors and models in a corner of the equally fancy café, Coupole. As the actors and models are seated, they order several Magnum bottles of champagne, and it all looks to the servers and owner as if they are a large group having a good time. So one crew member asks the maître d’ if they can take some photos, which he quickly approves of. But they didn't take photos, they shot a commercial. Sneaky.
