In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
Men drop their skivvies and prance around, be they cowboys, construction workers or .. hey this is taken from the song YMCA, sin't it?
Creative Director: Christy Schaefer
Editor: Greg Sirota
Dir. Of Photography: Erik Butler
Art Director: Donovan Smandra, Ivan Vargas
