Canon - ‘Created Different’ (2025)
‘Created Different’ is a new pan-European campaign by VCCP, aimed at re-establishing Canon as the go-to brand for a new
A new, four-spot campaign highlights the Genesys partnerships with Scuderia Ferrari HP and the Laver Cup, showcasing the spirit of innovation and performance that drives elite athletes, teams, and customer experience solutions. The Scuderia Ferrari HP spots, directed by Samuel Miller, feature Formula 1 legends Lewis Hamilton and Charles Leclerc, both on and off the track, as they reflect on their constant pursuit of the “Next Level of Experience.”
Creative Production Studio: ONLYCH1LD Director: Samuel Miller Creative Directors: Samuel Miller and Spencer Kehe Executive Producer: Spencer Kehe Executive Producer: Matthew Justus DOP: Christophe Lanzenberg Editor, VFX, Color: Robby Piantanida Composer: Tyler Tadlock Sound Design and Mix: Chase Everettt Post Supervisor: Dave Krahling - Milkhaus