In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
The Gerety Awards kicked off the 2024 season with a champagne cocktail in the Big Apple, bringing together the Gerety community for networking drinks, hosted in the WPP campus at the 3 World Trade Center.
Welcomed by Rob Reilly, Global Chief Creative Officer at WPP the panel was moderated by Stephanie Paterik GM of Editorial, Editor in Chief The Trade Desk and included:
Harsh Kapadia, EVP, Chief Creative Officer, MRM New York
Laura Maness, Global CEO, Grey
Emma Armstrong, Chief Executive Officer, FCB New York
Emily Sander, Executive Creative Director, VML NYC
Gerety Awards co-founder Lucía Ongay
