Barclays - ‘Moments That Matter' (2025)
Barclays, official banking partner of The Championships, Wimbledon, has unveiled a new integrated campaign starring tennis icon and Barclays ambassador
Välcåme to the adland of bäd accents. Johan is back, this time he joins a ladies book club and decides to read the Gevalia package with his sing-songing accent. The American ladies swoon.
Clearly, I didn't get the memo. I thought us Swedish ladies had the "sexy" reputation, and mainly because it was attached to "dumb" and "Blond". I see now it's American ladies who are dumb as they'll swoon over a man reading "trää hundräd and fefty gramms". Guys, switch to the metric system you'll blow her away.
Gevalia