The God's Themselves have a new single I can't stop listening to called "Tech Boys." It's a slice of 80's dance on a white soundstage. And it's a great jab at all those Silicon Valley douchebros with some pointed lyrics, too: With your mustache/ And your paycheck/And your blue badge/And your limp dick/With Your Mouth Full/Of The Party Line/And Your Weekends/Working Overtime.
In this song, when it comes to Masturbation, Desperation, Gentrification, The Tech Boys "got an app for that." SO harsh. I love how blasé the woman is compared to the guy's shouting.
I'm echoing what a commenter said on their Facebook -- I hope this blows up so they can and gets played a million times. That way they can make some pocket change. It's about time someone thumbed their nose at the Free Culture Evangelists, and their hive mind astroturfing bots. After all, it's those Tech Boys and their pittance royalty rates who destroyed a band's chance at making a decent living off your music.
"You gotta feel that rhythm, that algorithm," and I'm feeling it indeed. Do yourself a favor-- when their new album drops on January 20th, buy it.
src="adland.tv/ollateral-damage-how-free-culture-destroys-advertising">Free Culture Evangelists, and their hive mind astroturfing bots. After all, it's those Tech Boys and their pittance royalty rates who destroyed a band's chance at making a decent living off your music.
"You gotta feel that rhythm, that algorithm," and I'm feeling it indeed. Do yourself a favor-- when their new album drops on January 20th, buy it.
Directed by Rick Walters
Director of Photography - Brian Stevenson
Crane Operator - Jeremy Kaynor
First Assistant Camera - Tess Stuart
Production Assistant - Brian Rees
Gaffer - Richard A. Williams
Hair and Make-up - Tonya Carlson
Editing and VFX by Chris Cool
Choreography by Kat Murphy
Tech Boys: Philip Catalan, Cory Foster, Spoono Ghiefardi, Chris Kent, Chris Lehrer and Narwhal Wilde
Made in Seattle, WA
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My 2 cents - I really wish lighting & color could have been better here, I'm assuming budget kept them from cleaning that up. Our lady in silver looks the best because she's wearing makeup (and a rocking outfit). It survives despite the poor color thanks to the - warning pun coming up - colorful characters cast as tech boys. They're pretty funny with their non-dance dance routine. Oh, and the singer who seems to be channeling David Byrne in his youth is fun too. Infectious song, I'm digging it.
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PermalinkI’m a local Seattlite and LOVE the song and video. Of course I’m in the tech industry so I’ve now shared your song with 8 colleagues already. I’ll be listening to your others songs after I stop singing and dancing to Tech Boys... nice work!
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