Goezy (Laxative) - The art of uncorking - Gallery with toilet paper sculptures

Goezy (Laxative) - The art of uncorking - Gallery with toilet paper sculptures

To launch the Mega Lifesciences laxative brand Goezy with minimum budgets that maximized hype, we decided to recreate the feeling of having to spend hours in the toilet when you are constipated.
We briefed Artists to create sculptures on the theme struggle using toilet paper. The sculptures were later exhibited in art galleries. Each piece carried titles (ex: Clutch, Grimace, etc.) which mentioned the artists name and the number of hours spent in the loo. Goezy took ownership of helping relieve the artists of constipation. Phoenix Ogilvy & Mather

Great! You’ve successfully signed up.

Welcome back! You've successfully signed in.

You've successfully subscribed to AdLand.

Success! Check your email for magic link to sign-in.

Success! Your billing info has been updated.

Your billing was not updated.