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45% of football fans admit they’ve stopped watching a match to avoid jinxing the result. In response, for this
Millennials have come a long way from the bygone era of hipster mustaches, shutter shades, and sepia filters. Yet, nearly
A teenager wants to help her Nan, who has Alzheimer's, to remember more. She searched both her grandmother's photo albums, as well as online resources, to bring her memories back. She finds out that her nan used to play AFL, so she takes her to a game. Each thing brings them closer together.
"Three things we wanted to show - how AFL is more than just a game, it’s an intrinsic part of the Australian way of life, permeating different generations of families across the country; how dementia is a huge health and social challenge in Australia; and how we can help our loved ones ravaged by this disease, with a little help from Google."
Client: Google Australia
