In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
At this point, when Google has already had tear-jerking ads in the super bowl, three so far, so I didn't expect anything less than another emotional spot.
But man, this hit pretty hard.
A man remembers his wife and love of life, Loretta, by taking notes via Google. He begins by asking "how to not forget?" and then uses the assistant to remember things and call up images. “Remember that I am the luckiest man in the world” he notes, and we are left to wonder what happened to Loretta - or his memory. Is she dead? Does he have Alzheimer's? No answer to this question is a happy one, so all we can do is grab the Kleenex and get a little creeped out that Google remembers our life better than we do in the dystopian future we now live in. They even advertise it on the super bowl.
Client: Google
