In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
Google's product launch of their new Google Play Games campaign targets loyal gamers by showcasing an iconic squad of wildly different and beloved characters working together to venture across a player’s room to reach a PC gaming station. The surprising IP mashup includes Gingerbrave from Cookie Run: Kingdom, Rose Knight and Frostwing from Lords Mobile: Kingdom Wars, and Wind Panda Warrior from Summoners War: Chronicles, all characters from mobile megahits with hundreds of millions of downloads.
Omelet worked with Oscar-nominated director collective Illogic to bring the spots to life with feature film-quality animation, as well as with Human Worldwide to craft an original track with lyrics that underscore the campaign messaging.
Agency: Omelet
Production: Illogic Studios
Production: Psyop
Production: Wizz
Mix: Lime
Music: Human Worldwide
