Health Promotion Board - “Don’t Toy with Your Life” - Anti-Vape Campaign (2025)
“Don’t Toy with Your Life” is Singapore Health Promotion Board’s newest Vape-Free Campaign for 2025. It aims to
Google's product launch of their new Google Play Games campaign targets loyal gamers by showcasing an iconic squad of wildly different and beloved characters working together to venture across a player’s room to reach a PC gaming station. The surprising IP mashup includes Gingerbrave from Cookie Run: Kingdom, Rose Knight and Frostwing from Lords Mobile: Kingdom Wars, and Wind Panda Warrior from Summoners War: Chronicles, all characters from mobile megahits with hundreds of millions of downloads.
Omelet worked with Oscar-nominated director collective Illogic to bring the spots to life with feature film-quality animation, as well as with Human Worldwide to craft an original track with lyrics that underscore the campaign messaging.
Agency: Omelet
Production: Illogic Studios
Production: Psyop
Production: Wizz
Mix: Lime
Music: Human Worldwide