Barclays, official banking partner of The Championships, Wimbledon, has unveiled a new integrated campaign starring tennis icon and Barclays ambassador
Motrio, which operates local garages throughout Europe, has launched a new campaign anchored by a short film, “The Wonderful Tale
ALL Accor’s new campaign, “Don’t be a Guest, be a Guest Star,” features Kylian Mbappé arriving at a
Designweek weighs in on Googles new logo, looking at how it was created. They have talked to the design team, and they describe their process as removing all the parts until they got to the essence and then building it back up.
The team says: “We started by distilling the essence of our brand down to its core — four colours on a clean white background—and built it back up.” There's a thought behind the new sand serif font as well, and it's not just that we're all getting tired of certain serifs. “The Google logo has always had a simple, friendly, and approachable style. We wanted to retain these qualities by combining the mathematical purity of geometric forms with the childlike simplicity of schoolbook letter printing.”
