Canon - ‘Created Different’ (2025)
‘Created Different’ is a new pan-European campaign by VCCP, aimed at re-establishing Canon as the go-to brand for a new
Google launched “Google Emergency,” a campaign spotlighting how AI can support access to emergency obstetric care in Nigeria. It’s directed by South London Filmmaker Daisy Ifama, who’s recently joined the roster at female-led production house Tinygiant.
Produced by Across the Pond, the campaign tells a human story with huge public health implications, using insights generated by the OnTIME Consortium to inform smarter policy decisions.
Credits:
Client: Google
Production & Creative: Across the Pond | B Corp™ Diya Guha, Veronica Seder, Jessi Fry, Kate Torres, Lana Olmer, Jessi Fry, Laura Mulloy Ault
On the ground researchers: Doctor Funmi and Doctor Alero
DoP: Ben Elekwachi
Gaffer: Shola
1st AC: @cinetower_pictures
Sound: @tobicap_t
Production Assistants: @lucca.visuals + Yusuf
Edit: Max Good