The Gwent Police PSA against texting while driving is causing a bit of as stir around the world, having people tweet things like "watch this, and never text while driving again", which would indicate that the horrific scenario that plays out in the ad leaves quite an impression. I know that I won't be able to shake the image of lifeless babyblue eyes while another child asks "Why won't mommy and daddy wake up" - but I can't even text while walking so I wouldn't even consider doing it while driving. I'm not the only one who thinks this ad is on the right track - Graham Creative says
Without road safety ads focusing on the emotional torture and aftermath of a crash caused by reckless driving, the human psyche easily moves such images to the back-boiler. This ad actually upset me.
ps - @downatheel reckons we should convince someone to air that ad in Italy as "Driving here is awful." src="adland.tv/went-police-psa-texting-while-driving-2009-416-uk">Gwent Police PSA against texting while driving is causing a bit of as stir around the world, having people tweet things like "watch this, and never text while driving again", which would indicate that the horrific scenario that plays out in the ad leaves quite an impression. I know that I won't be able to shake the image of lifeless babyblue eyes while another child asks "Why won't mommy and daddy wake up" - but I can't even text while walking so I wouldn't even consider doing it while driving. I'm not the only one who thinks this ad is on the right track - Graham Creative says
Without road safety ads focusing on the emotional torture and aftermath of a crash caused by reckless driving, the human psyche easily moves such images to the back-boiler. This ad actually upset me.
ps - @downatheel reckons we should convince someone to air that ad in Italy as "Driving here is awful."
