Müller FRijj - “Just feel the Urjj” (2025)
Müller FRijj’s latest integrated campaign, aims to shake up the ready-to-drink milkshake category with a healthy hit of chaotic
Ty is on a seemingly never-ending spending spree, buying everything from robots (take a shot! That's a super-bowl drinking bingo rule) to fabergé eggs. Then he learns about money the hard way, it runs out if you don't invest wisely. Buying hot air balloons with your face on it isn't a wise investment.
Client: Greenlight
Principal talent: Tyler Gerald Burrell