Guinness declares it's introducing Guinness White

Good Things Come to Those Who WHITE

A pint of the black stuff becomes a pint of the white stuff with the launch of a creamier new version: "Guinness White". Guinness is made from the same raw ingredients as regular Guinness Draught - hops, barley, water and yeast, but the barley is frozen instead of roasted, which provides the white colour.

I have to admit, this April Fools made me shriek in horror/delight (not even sure actually, I know I'd try it!) so they had me for a nano-second there, scaring the Guinness-purist in me and delighting my try-anything-new side. Very cute. Announced at facebook, which I'm so not going to link to because, pshaw, pfft, facebook, how lame. The joke however, fun-niiii.

Adland® is supported by your donations alone. You can help us out by buying us a Ko-Fi coffee.
Anonymous Adgrunt's picture
Files must be less than 1 MB.
Allowed file types: jpg jpeg gif png wav avi mpeg mpg mov rm flv wmv 3gp mp4 m4v.
brandonbarr's picture

Interesting. This harkens back to the ad they did in the infamous Guardian's San Serriffe travel insert in 1977. There's a pic of the 1977 white Guinness included in that article. Back then, they attributed the white color to people planting the barley upside down, instead of freezing it.

Dabitch's picture

Oh I'm in lurve: "Bodoni, capital of San Serriffe". :))

aby902's picture

Funny.... Shock the guiness purists... especially in print!

fairuse's picture

Almost had the big one when I saw the title. Lunch time here. I am fussing with opener and pouring; it is the one left out on table last night.

Dabitch's picture

hehehe baaaad habit. bad bad bad!

Jamie boyland's picture

Are you on drugss

Dughall McCormick's picture

The original 1977 Guardian supplement included an advert for San Seriffe Guinness with a slip to send off for a free glass. I still have the glass to this day. It came with a wonderful letter and had the harp and Guinness printed upside down on the glass.

Dabitch's picture

Ah yes, the San Seriffe Guinness ad in the Guardian, the most elaborate April Fools prank ever pulled. Where every advertiser in the Guardian joined in, including big brands like Kodak and Guinness. This is the advert that you saw.

Anonymous Adgrunt's picture

This is brilliant!