Guinness - First taste (1971) :30 (UK)

Guinness - First taste (1971) :30 (UK)

A man tricks his mate into trying a Guinness, by telling him to keep his eyes closed. The mate likes it, but then when he opens his yelps "But, I don't like Guinness!"


The ad was created to challenge non-Guinness drinkers to at least try it. It won Silver in the British TV advertising awards 1972.

Client: Guinness

Ad agency: J. Walter Thompson

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