National Lottery Scratchcards 'Add Some Play'
Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, âAdd Some Playâ, developed by creative
From Max Gutierrez, the director: "I completed the spot as part of my thesis at the University of Southern California. The spot is spec, so I am hoping someone from Guinness will come along and pay for my student loans! Not likely, but one can dream, right? The spot itself was actually a re-enactment of a similar encounter I had with my girlfriend - albeit a more flamboyant rendition."
Good luck to you Max! Read on to see the spot.
PRODUCERS: David Harb, John Burgess, Elijah Craig
COPYWRITER: Max Gutierrez
DIRECTOR OF PHOTOGRAPHY: Bobby Eras
PRODUCTION DESIGNER: Camellia Cox
EDITOR: Linus Lau
CAST: Dusty Sorg, Amee McClure