New Balance and Rosalía: Redefining ‘Ambassadorship’
New Balance has named Spanish pop and flamenco singer Rosalía as its newest brand ambassador. The resulting campaign includes a
"The planet mars is paradise. Voices are never raised in argument. Never. There is only one sex, so, no emotional problems." Rutger Hauer explains as he walks along English scenery. "There are no fast cars, no noisy discos. Everyone is equal, and lives to 803."
Client: Guinness
Ad agency: Ogilvy & Mather, London
Principal talent: Rutger Hauer