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Women work as construction workers, coal miners, and bin men. After work, they play darts and pool at the pub, do arm wrestling, have beers, and have a jolly good time.
Irina Dunn's bathroom wall quip: "A woman needs a man like a fish needs a bicycle" appears, and then the scene changes quickly as empty maternity wards are shown.
And a fish is seen riding a bicycle at the end as a stinger.
Client: Guinness
Song: "I'm going to wash that man right out of my hair" by Mitzi Gaynor
Ad agency: Ogilvy & Mather
Director: Tony Kaye
