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Interesting fact: Harlequin publishes 110 titles a month in 34 different languages. But most women haven't read more than one title in the past five years. What a head scratcher. Could it be because the books are usually poorly written and the most thought given to them is what the front page cover looks like?
I digress.
This campaign sets out to solve that problem for Harlequin by showing the uh, benefit of the book for middle aged suburban moms: sexy fantasy time. Great casting all around, too.
Client: Harlequin
Agency BBDO Toronto
Executive Creative Directors: Carlos Moreno, Peter Ignazi
Associate Creative Director: Linda Carte
Copywriter: Shiran Teitelbaum
Art Directors: Linda Carte, Alice Blastorah
Account Directors: Martina Ivsak, Paul Forrest
Account Coordinator: Zach Kula
Agency Producer: Aimee DeParolis
Production Company: Someplace Nice
Director: Pete Henderson
Executive Producer: Chilo Fletcher, Estelle Weir
Director of Photography: Jonny Cliff
Editing: Matt Dell, Ricochet
Music/Sound House: Ricochet
Colour: Eric Whipp, Alter Ego
Casting: Shasta Lutz, Jigsaw Casting