Müller FRijj - “Just feel the Urjj” (2025)
Müller FRijj’s latest integrated campaign, aims to shake up the ready-to-drink milkshake category with a healthy hit of chaotic
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina Nyame, Lil Cherry, Jay Beech and Camila Coutinho, the campaign humorously imagines a world where social media goes quiet because everyone is out enjoying real life.
Credits:
Creative agency LePub
PR agency The Romans
Social agency, Billion Dollar Boy