Heineken's "The Unlucky Charm" celebrates the team jinx

45% of football fans admit they’ve stopped watching a match to avoid jinxing the result. In response, for this year’s UEFA Champions League Final on May 31 in Munich, Heineken launched a global campaign inviting fans to share their most unusual and heartfelt superstitions, uncovering Marco Simeone, a lifelong Inter Milan supporter who firmly believes that attending matches in person brings bad luck to his team.

CREDITS

Heineken
Head of Global Heineken and Premium Brands - Nabil Nasser
Global Director Communication Sponsorships - Els Dijkhuizen
Global Communication Manager - Yoann Hellot
Global Digital Media Manager - Larissa Koper
Global Head of Brand & Consumer PR - Jonathan O’Lone
Global Manager Sponsorships - Annamaria Fuzy
Global Senior Sponsorship Manager - Thomas Mulders
Global Senior Sponsorship Manager - Joao Pedro Lopes
Global Sponsorship Manager - Friso Postma

LePub
Global CEO LePub, CCO LePub Worldwide: Bruno Bertelli
Global Chief Creative Officer: Cristiana Boccassini
Global Co Chief Creative Officer: Mihnea Gheorghiu
Creative Director: Marie Poumeyrol
Creative Supervisor: Angela Celano
Creative Supervisor: Matteo Gemelli
Art Director: Madalena Goncalves
Senior Copywriter: Alessandro Grillini
Global Head of PR & Communication: Isabella Cecconi
Senior PR Manager: Luca Orioli
Head of Strategy: James Moore
Strategist: Aneta Junkova
Data Strategy Director: Andrea Battista
Senior Digital Ethnographer: Alberto Mura
Data Translator - Tumay Mavi
Global Client Service Director: Shirine Aoun
Global Client Service Director: Ilaria Castiglioni - Alexis Delwasse
Account Director: Amira Ramadan
Account Executive: Federica Bussu
Chief Production Officer: Francesca Zazzera
Producer: Nicolò Dragoni, Martina Trozzi
Art Buyer: Veronica Bottanelli

Production
Production Company: Prodigious
Production Director: Tommaso Bianchi
Head of Tv: Alessio Zazzera
Line Producer: Claudio Rimedi
EP (Local): Giuseppe Ceccarelli
DOP: Fabio Casati
Post production Company: Prodigious Milan
Head of post production: Alfredo Beretta
Colorist: Luca Parma
Editor: Claudio Roveda, Andrea Besana, Tommaso Bianchi
Photographer: Francesco Bittichesu
Post production K-V: Post Production MGCR Studio

Music
Music Search & Licensing Director: Stefan van der Wielen
Music Producers: Thomas Harmsen & Niels Docter
Account Director: Ella Chevaso
Song: Shout
Publisher: Sony Music Publishing
Master: MassiiveMusic
Composers: Isley O.K., Isley R. & Isley R.

Dentsu
Global Strategy Partner: Simon Bielby Global Account Director: Milo Meulenkamp
Global Strategy Director: Darren McLeod

Amplify
Planning Lead: Cristel van de Ridder
Social Lead: Angelina Natividad
Strategic Media Planner: Bhargav Bogadala
Addressable Technology & Data Manager: Margarita Mavar

Edelman - PR
Managing Director Brand: Suzy Socker
Brand Director: Kate Gard
Creator Marketing Director: Freya Lifely
Account Director: James Foggin
Creator Marketing Account Director: Rebeca Nagy
Senior Account Manager: Sébastien-Nicolas Chiffrin
Senior Account Manager: Tessa Saxon
Senior Account Manager: Sophie Hunter
Senior Account Executive: Yahia Tamer
Account Executive: Carien van Rietschoten
Assistant Account Executive: Louis Trott

Boomerang
Client Service Director - Sebastiaan Poublon
Executive Digital Producer - Vic Krens
Senior Community Manager - Jesus Sanz