Heinz - Ketchup dedication vs the Olympic Games (2024)

As someone who actively hates ketchup, I've never splashed ketchup all over someone else's shirt. But I have observed the ketchup-fanatics constant battle with the bottle, slapping it every which way to get some of the 57 varieties juicy red goo out of it. These everyday heroes deserve recognition for their unwavering battle against difficult caps, slow-running ketchup, and those little plastic condiment containers that spill everywhere. These virtuosos of tomato ketchup deserve kudos!

All these victories deserve a medal and, above all, a worthy celebration. These celebrations of everyday heroes are also symbolic of the brand's positioning. Heinz generates irrational love among its millions of fans, so it's a fitting reward to celebrate the most fervent of them in this campaign, where the taste of victory has never been so delicious. BETC Paris slabs on the irreverent humor by spoofing the Olympic ads in this one, turning Heinz into a medal.

Brand: Heinz
Brand Managers: Fallon Gorter, Claire Letellier, Mariasole Taiocchi
Ad Agency: BETC Paris
Agency Managers: Valerie Dhotel-Frances, Marie-Gabrielle El Assaad, Hugo Lesieur, Charlotte Daouiri
Executive Creative Directors: Alasdhair Macgregor, Olivier Aumard
Art Director: Charles Dessaux
Copywriter: Olivier Mille
TV Producers: Slim Trabelsi, Leslie Levy
Production Company: Allso
Director: David Bertram
Sound Company: O'Bahamas

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