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Helsinki metro's western extension is going to open in August of this year. Helsinki Region Transport wanted to send a ’save the date’ message. So they created a campaign that is visually centered around the M symbol in orange, which is the color of Helsinki Metro. Simple, and to the point.
Client: HSL (Helsinki Region Transport)
Agency: 358 Helsinki
Country: Finland
AD: Ale Lauraéus
Copy: Antti Tähtinen
Graphic designer: Mark Nurmi, Antti Salminen
Agency producer: Mari Romanoff
Account Manager: Veera Kivimäk