HOKA's "Far Out" shows their Mafate X shoe running in remote South Africa

HOKA's "Far Out" shows their Mafate X shoe running in remote South Africa

Apparel brand HOKA's new campaign “Far Out,” features the new trail running shoe Mafate X in the untamed landscapes of South Africa, following two runners pushing through remote terrain, embracing the unpredictable.

Hoka MafateX.mp4
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Credits

HOKA Senior Director Global Brand Creative - Head of Creative: Xavier Jacob

Director, Global Integrated Marketing and Brand Experience Charis Anton

Global Brand Creative Director at HOKA: Adam Larson

Creative Project Manager: Spencer Norawong Production Company: Los York

Director & Still Photography: Ryan McGinley

Head of Films: Chris Abitbol

Executive Producer: Leticia Gurjao

Head Of Production: Earl McDaniel

Line Producer: Chris Palladino Post Production: Los York Executive Creative Director: Scott Hidinger Brand Partner & Executive Producer: Jamie Samuel & Rachael Ehrlich Creative Director: Claudia Brand, Kevin Cabuli, Michael Mavian Associate Creative Director: Adam Smith, Laura Pol, Radu Pose Art Director: Berni Charadia Senior Editors: Lucas Lobe, Lin Wilde, Zak Kizinger Editor: Chip Sneed Senior Producer Post: Shawn Kelley Post Producer: Alex Ramos & Annie Chen Associate Producer: Hiro Oni Senior Designer: Ray Martin, Megan Ng Senior Animator: Matt Baretto, Ben Bullock, Vincenzo Lodigiani Senior 3D Designer: Jordi Pagès, Douglas Bowden 3D Animation: Tyler Hayward HTML5 Animation: Julian Benavides, Baris Dogan Colorist: Nick Sanders Music & Sound Design: Future Perfect Composer: Victor Magro Sound Designer: Ben Pacheco Mix: Future Perfect EP Music/Sound: Maxwell Gosling

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