HORNBACH gives toilets a voice with an installation / experiential campaign

Like the plumber, I think "Well, that's one way to take a dump."

Instead of a traditional TV campaign showing aspirational bathrooms, HORNBACH and Heimat are asking the city of Berlin to experience the toilet. In public. And as such have built an actual monument in Berlin’s city centre, dedicated to the tiny throne of the home.


With ‘A monument against silence’, HORNBACH and Heimat are shining the spotlight on the toilet – focusing on its significance to the individual in this modern day and age. To this purpose, they have literally created the ultimate toilet right in the middle of Berlin ’from everything available in the HORNBACH product range’, combined with 3D projections, vibrating sound and tactile materials.


One hundred specially selected guests have been invited to take a seat and share their experiences. Among them, a colon therapist, a scientist, a naturopath, and various members of the public.


The accompan

Campaign: The HORNBACH toilet. A monument against silence.’


Media (international): digital (video, display, social media), cinema, out-of-home


Agency: HEIMAT, Berlin

Film-Production: BenteleBecker Bewegtbild GmbH

Set construction, sound design: m box Bewegtbild GmbH

Direction: Jan Hendrik Becker, Ulrich Bentele

Music: Perkypark Musik GmbH (Peter Hayo)


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