House of Exposure - Helmut Red by Jenny Shimizu (2012) print (USA)

A 90s androgynous butch icon who has taken on life with the boldness and beauty of the perfect red lipstick is Jenny Shimizu, the mechanic who then became a top model, and then an actress. She has now embarked on a new venture - beauty entrepreneur. She has co-created the perfect red, “Helmut Red” for the online boutique House of Exposure. Modelling in the ad for the colour, I swear this may be the best lipstick ad I have ever seen. Damn, girl, you still got it.

Jenny Shimizu shows off her lipstick
Jenny Shimizu shows off her lipstick

Photographer: Mark Seliger

Model: Jenny Shimizu

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