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An appropriate stunt for Valentine's day - or "how to surprise your ad agency".
Yesterday, Stefano Caputo the advertising and media manager and Maurizio Marchiori head-ad-honcho at Diesel, walked into a pitch meeting with Kesselskramer wearing big pullovers and secretive smiles.
"It was just a gimmick" says Stefano Caputo "We had made these simple shirts the night before with iron-on logos. During the meeting we had called, we both complained about the heat - and removed our big heavy pullovers revealing the T-shirt stating 'Diesel&KesselsKramer'."
Kesselskramer didn't know that this was what the meeting was all about and were quite surprised. Aaaaaaaw, ain't that a sweet way to woo your new partners on Valentine's day? So kyoot.
