In new AI generated campaign, âMini Pearl Adventuresâ, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
It was rather sad news to hear that HSBC ended their contract with LOWE, and instead hired WPP, presumably to have more of a global agency to overlook the global account. Here's a look back at some of the commercials that Lowe did for HSBC.
HSBC was well on it's way of becoming a great global campaign, with all of Lowe worldwide adding their two cents to the campaign. Lowe Bull South Africa came up with the original pitch-winning-idea for the Symbols commercial. The line 'The World's Local Bank' was co-crafted in New York and London, while many of the more notable print ads and commercials were created in Asia-pacific and Latin America. Whatever WPP do for the account, the bar has been raised quite high, both in global agency co-operation, creativity and campaign consistency.
[missing image]
[missing image]
