It was rather sad news to hear that HSBC ended their contract with LOWE, and instead hired WPP, presumably to have more of a global agency to overlook the global account. Here's a look back at some of the commercials that Lowe did for HSBC.
HSBC was well on it's way of becoming a great global campaign, with all of Lowe worldwide adding their two cents to the campaign. Lowe Bull South Africa came up with the original pitch-winning-idea for the Symbols commercial. The line 'The World's Local Bank' was co-crafted in New York and London, while many of the more notable print ads and commercials were created in Asia-pacific and Latin America. Whatever WPP do for the account, the bar has been raised quite high, both in global agency co-operation, creativity and campaign consistency.
