Barclays - ‘Moments That Matter' (2025)
Barclays, official banking partner of The Championships, Wimbledon, has unveiled a new integrated campaign starring tennis icon and Barclays ambassador
This 2400 frame cel animation explores the history of videos that bills itself as an experience. Watching TV has become an experience, just like advertising has become an experience. I usually don't like nouns being used as verbs, but there's something about "Come TV with us," that just works. Unlike a regular TV commercial, Hulu tries hard to make it seem like watching a commercial is a reward, as in, you could sit through a few breaks or watch the one longer ad. Although i still call B.S. on anyone wanting to watch ads. They are interruptions. Of particular note: The music, sound design mix and voice was done by Keith Ruggiero, who we profiled earlier this year in an Adchat.Director: Justin Harder
Executive Producer: Matthew Marquis
Producer: Kevin Gallagher
Design: Justin Harder, Stephen Kelleher
Animation: Song Kim, Matt Everton, Justin Harder, Thomas Smolenski , Andrew Embury, Ashley Becerra
Audio: Sounds Red
Music, Sound Design, Mix and Voice by: Keith Ruggiero
Hulu Advertising Video Producer: Michael Graham