Hyundai - Facebook, Whatsapp, Instagram (2020) print (Peru)

Using a neat photoshop light technique, Youpanqui BBDO, in Lima, Perú created this "drive safe" campaign for Hyundai. 

Agency: Youpanqui BBDO, Lima, Perú

Chief Creative Officer : Renato Farfán

Copywriter : Renzo Chumpen

Art Director : Andrés Ortiz

Graphic Designer : Allen Rivera

Account Director : Mónica Roggero

Account Executive : Mariale Gutiérrez

Photographer : Diego Cuadros

Retoucher : Innatos - Jeyson Contreras , Isaac Olivares

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Anonymous Adgrunt's picture
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Dabitch's picture

A couple of days after we posted this at the request of the submitter, they requested that we remove it. Since deleting the ads here dilutes the resource - - we asked why, thinking possibly that it may be a spec ad, perhaps? Like in cases we've seen before we prefer to point out if a campaign was spec - - because if it was, fact-checkers need to be able to fact check on that. This is a resource, not a PR-dump.

alexia1974's picture

hi, was this campaign wanted by hyundai or was it an experiment of the agency? I found it on the web... and I need to know this :D

Dabitch's picture

Hi. It was submitted without comment by the agency, who a few days later asked us to remove it. When I requested to know why their response was: "For the moment we have been asked to raise the campaign of the digital channels. We would appreciate your support with this." They have yet to respond to my request for clarification.