In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
Pre-game spot.
Client: Hyundai
Agency: Innocean
CD: Ed Miller
AD: Tyson Brown
Copy: Cooper Olson, Jonathan Hum
Prod Co: Mighty Film Co.
Director: Alexander Paul
DP: Stephan Von Borbely
EP: Eric Bonniot
Producer: Susanne Porzelt
VFX: Liquid
Lead VFX Artist: James Bohn
VFX Artist: David Parker
Producer: Terry O'Gara
Editorial Co: Spot Welders
EP: David Glean
Senior Producer: Carolina Wallace
Editor: Michael Heldman
Asst. Editor: Patrick Murphree
Telecine Co: New Hat
Mixer: Bob Festa
Shoot Location: NYC, Hamptons, Alabama
