I once told you that I sat next to actor Paul Tilly on the train trying to not be too distracted by his piercing blue eyes, next time I see him I swear I'll let out a Beatles-girl style scream for this spot on mimicking of the new generation video-fashion bloggers in Sweden. It's hilarious. Well done!
To get an idea of what he is doing a parody of, see the films that adgrunt Deeped had most of Sweden's ad-world laughing at back in August. Despite them only speaking Swedish (or some form of Swedish reserved for this generation of girls), you'll probably see the similarities. For example, here's Amanda from "Amandavardet" with her own special sound of "mM!" interjected constantly.
really funny. For once though, it's an ICA-ad that my mother doesn't get (she's a huge fan otherwise). However, with a campaign created to crank out new ads approx 50 times a year, it doesn't really matter if everyone doesn't get the joke. Well done King reklambyrå and ICA.
