Innovative new brand identity and website launches top CGI studio Saddington Baynes’ 20th anniversary celebrations

Saddington Baynes, who pioneered digital retouching in the ‘90s and CGI for advertising and automotive in the ‘00s, are celebrating their twentieth birthday this year with an updated brand identity and a new website at saddingtonbaynes.com, which launches today.
The innovative new brand identity, developed by Saddington Baynes' in-house creative team, has been deliberately designed to adapt and evolve across each platform and over time. Based on the inkblot device, as used by psychologist Hermann Rorschach and artists from Leonardo Da Vinci to Andy Warhol, the identity alludes to Saddington Baynes' emotive approach to image creation.

Chris Christodoulou, Managing Director