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The people who work on the Apple campaign never hear John Gillard's words "White space does not communicate" in their heads. To them, they hacked it, white space is there to make a point. And yes, this has been superbly brilliant at times. It's clever, and understated in a wall of noise asking for attention, thereby standing out. Kind of like running a TV-spot with no sound at all. The mute-people would never know the difference, while the people who leave sound on might walk up to their unit and give it a proper smack. Only in the good old days when you had living-room hardware that could be smacked to work.
This little piece of media-smarts from TBWA\Media Arts Lab depicting an iPad mini, as it is tucked into the corner of a magazine's back cover showing the same image that's on the magazine's front cover. It's clever, you see, and it uses the size of the media space it advertises in to announce HELLO WORLD WE ARE SMALLER and, see that's where I lost it. I know
‘Front Pages’
Agency: TBWA\Media Arts Lab
CCO: Duncan Milner
ECD: Eric Grunbaum
CD: Simon Cassels, Jon Lancaric
ACD: Kevin Butler
Sr. Art Director: Melinda Keough, Paul Wysocan, Joe Fotheringham
Head of Art Production: Helen O’Neil
Art Producer: Sara Clark, Jessica Gerweck
Print Producer: Anna Haro
Photographer: Andy Bettles
Production Company: Bauerfeind Productions
Digital Art: Portus Imaging
Prepress: Andresen
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