I guess this is NSFW, sort of? For National Endangered Species Day the Quick Response Fund for Nature (QRFN) has
To announce the opening of an IKEA on Oxford Street the company focused its OOH campaign on the iconic bag.
Show the product! They listened to the creative brief. The campaign features a film directed by Danish filmmaker Martin Werner,
Update part 2! Please see Bclassic " Classical Comeback" booty shaking ladies still dancing to Dvorak, RIAA update. After a productive call with UMG we got all the confusion sorted out and now have an updated version of the ad on Adland. Please read the update.
Update: This morning, we heard from the agency in question, DDB Belgium, regarding their spot and the song in question. They did indeed clear the rights from Universal, and we have proof. Apparently though descendants of the conductor objected to the use of the song with hot dancers or something.
But guess what? The rights were cleared anyway so I'm guessing objection after the fact is a wee bit late. DDB believes they are in the right, but regardless are waiting for legal clarification. Because they're classy like that.
The dumbest of the dumb part in all of this, which the descendants of the composer fail to grok, is that ad was designed specifically to introduce the music to a wider audience.
To paraphrase Lou Reed and John Cale" That's the trouble with classicists.
If you know much about us here Adland, you know we’re staunch defenders of copyright. And hate piracy. We fully believe the right to retain ownership of your own work (and the right to give it away but only if you choose to do so) is tantamount to ensuring creative expression lives.
That’s why we had a great big laugh at the irony that the RIAA has issued us a takedown notice. For violating copyright. Seriously?
The ad in question is Bclassic "Classical Comeback"
Fun fact: Adland is based in Sweden. Does American copyright law apply in Sweden?
Fun fact two: The ad agency is question is based in Belgium. Again, does U.S. copyright law apply there?
copyright. And hate piracy. We fully believe the right to retain ownership of your own work (and the right to give it away but only if you choose to do so) is tantamount to ensuring creative expression lives.
That’s why we had a great big laugh at the irony that the RIAA has issued us a takedown notice. For violating copyright. Seriously?
The ad in question is Bclassic "Classical Comeback"
Fun fact: Adland is based in Sweden. Does American copyright law apply in Sweden?
Fun fact two: The ad agency is question is based in Belgium. Again, does U.S. copyright law apply there?
The dumbest of the dumb part in all of this, which the descendants of the composer fail to grok, is that ad was designed specifically to introduce the music to a wider audience.
To paraphrase Lou Reed and John Cale" That's the trouble with classicists.
If you know much about us here Adland, you know we’re staunch defenders of copyright. And hate piracy. We fully believe the right to retain ownership of your own work (and the right to give it away but only if you choose to do so) is tantamount to ensuring creative expression lives.
That’s why we had a great big laugh at the irony that the RIAA has issued us a takedown notice. For violating copyright. Seriously?
The ad in question is Bclassic "Classical Comeback"
Fun fact: Adland is based in Sweden. Does American copyright law apply in Sweden?
Fun fact two: The ad agency is question is based in Belgium. Again, does U.S. copyright law apply there?
The ad in question is Bclassic "Classical Comeback"
Fun fact: Adland is based in Sweden. Does American copyright law apply in Sweden?
Fun fact two: The ad agency is question is based in Belgium. Again, does U.S. copyright law apply there?