In new AI generated campaign, âMini Pearl Adventuresâ, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
Dr. Gary has sent me a book called "It's not you, it's your ad agency - A marketeers guide to finding happiness". Full of good advice and images of black footed ferrets the book tells about Gary's study of "blame shifting" - the process of removing blame from one person or organisation and placing it on another. You can learn more and order your own (free!) book at ShiftTheBlame.com.
