Barclays - ‘Moments That Matter' (2025)
Barclays, official banking partner of The Championships, Wimbledon, has unveiled a new integrated campaign starring tennis icon and Barclays ambassador
<img src="https://adland.tv/sites/default/files/2003/augustjpgs/jackiehongkong.jpg>
How? Through a TV commercial of course! Jackie appears in a starring role in a commercial designed to revive his birth town Hong Kong's tourism. The SARS outbreak cost Hong Kong between $4 billion to $6 billion in lost retail trade, hotel business, and airline tickets.
Jackie does none of his famous moves in the commercial but greets potential visitors in several languages. The ad will be broadcast in 30 cities throughout the world and is created by the Hong Kong city tourism board, United States, Britain, Australia, and Canada will be able to see it in the coming weeks, it's also aired in China, Taiwan, Japan, Korea, and Southeast Asia.