Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, ‘Add Some Play’, developed by creative
Samsung, via BBH Singapore, has launched a new global campaign showing how Galaxy S25 Ultra with Google Gemini solves everyday
The little cheeses go to the gym, ride the subway, have a rave, etc. Very cute. Short form: Longer form:
Entering a JD Arcade dreamworld, KSI and Tobi Brown are seen challenging each other on the dance machine, while British rappers Bugzy Malone, Knucks and Arrdee are seen battling it out on the air hockey table, alongside British boxing athlete Joshua.
Ad agency: Cake, London
Soundtrack: Kano - P’s & Q’s
Principal talent: Cole Weallean-Watts
