Barclays - ‘Moments That Matter' (2025)
Barclays, official banking partner of The Championships, Wimbledon, has unveiled a new integrated campaign starring tennis icon and Barclays ambassador
Entering a JD Arcade dreamworld, KSI and Tobi Brown are seen challenging each other on the dance machine, while British rappers Bugzy Malone, Knucks and Arrdee are seen battling it out on the air hockey table, alongside British boxing athlete Joshua.
Ad agency: Cake, London
Soundtrack: Kano - P’s & Q’s
Principal talent: Cole Weallean-Watts