JD Sports ‘King of the Game’ (2022) 2:00 (UK)

Entering a JD Arcade dreamworld, KSI and Tobi Brown are seen challenging each other on the dance machine, while British rappers Bugzy Malone, Knucks and Arrdee are seen battling it out on the air hockey table, alongside British boxing athlete Joshua.

Ad agency: Cake, London

Soundtrack: Kano - P’s & Q’s 

Principal talent: Cole Weallean-Watts

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