This years John Lewis ad is a lovely little story about love and kindness, as told through many different styles of film an animation. The style-shifts are my favorite part, and the magic carries over to "reality" as the little girl with the red umbrella gets off a bus that doesn't quite belong in reality.
It's not just a nicely told "pay oit forward" story, the pass it on kindness is being done;
"Together with Waitrose & Partners we're hoping to raise £4m for our charities plus £1m for local charities. FareShare, helps those facing food poverty, and Home-Start, which works with parents who need support ❤️. The charities will use these donations to provide food, comfort, emotional support and advice to families who need support this Christmas."
