As the United Nations Ocean Conference in Nice has just concluded and the effects of climate change continue to be
âCreated Differentâ is a new pan-European campaign by VCCP, aimed at re-establishing Canon as the go-to brand for a new
This summer, a âman-made natural wonderâ is being promoted to visitors in Northern Europe: the swirling blue-green algae blooms of
Jude Law lets us know that life isn't all about working hard, sweating, and getting to your goal. Half of the motion forward, is joy. And with this simple idea, we've shifted the Johnnie Walker branding concept from "keep walking" determined hard working excellence reward, to the drink you hold in your hand when your tap-dancing down the street of your future. Joy brings progress - and progress brings joy, as shown in the tight cut of blenders trying their whisky to get the perfect blend. When you love your work, your work is joy. In the clip we see people who obviously enjoy their work, like music group "OK Go", the Formula One race car driver Jenson Button, Mexican fashion model Montserrat Oliver who jetpacks, and Eva HĂ„kansson, a Swedish engineer and builder of the "ElectroCat" motorbike. The song is "Ca Plane Pour Moi" by Plastic Bertrand.
Agency: Anomaly
Client: Johnnie Walker
Director: Max Malkin
Production Company: Prettybird
