Johnson and Johnson "For all you love" (2013) 1:00 (U.S.A.)

Yes folks, it's time for another pitch rip spot from Chiat Day. Another freaking manifesto. Only this time it's about love. With a lullaby version of "Sweet Child O' mine."
And a bunch of black and white photographs. And no-brainer sentiment about love that belongs on a Hallmark card from twenty years ago: "Love is family." "Love is the reason you care." "For all the things in your life that make life worth living." My god. No wonder the woman's VO sounds so sleepy.

Client: Johnson & Johnson
Agency: TBWA\Chiat\Day
Global Creative President: Rob Schwartz
Group Creative Directors: Becca Morton, Michael Yagi
Art Director: Carolina Labi
Copywriters: Michael Yagi, Gage Clegg
Group Account Director: Grace Kao
International Account Director: Brenda Castro
Management Supervisor: Andrew DeBenedictis
Account Executive: Kali Cushing
Assistant Account Executive: Alexina Shaber
Account Group Assistant: Erin Moore
Planning Director: Neil Barrie
Executive Producer (Broadcast): Elaine Hinton
Production Company -- Supply & Demand Integrated
Director: Jeffery Plansker
Executive Producer: Kira Carstensen
Line Producer: Julia Roberson
DP: Neil Shapiro
Production Designer: Carl Swanberg
South African Production Service: Can Can Films
Executive Producer: Di Britz
Editorial: Venice Beach Editorial
Executive Producer: Hunter Conner
Sr. Post Producer: Cristy Torres
Associate Post-Producer - Orlee Klempner
Sr. Editor: Dan Bootzin
Editor: Nick Gartner
Post EFX: The Moving Picture Company
Executive Producer: Asher Edward
Head of Production: Jenny Bright
Effects Artist: Mark Holden
Telecine: Company 3
Executive Producer: Rhubie Jovanov
Colorist: Stefan Sonnenfeld
Music: Sweet Child o' Mine – Guns N' Roses
Arranger: Rachel Santesso
Artist: Capital Children's Choir
Music Edit: Elias Music
Music Editor: Dave Gold
Producer: Kiki Martinez
Sound Studio: Play Studios
Mixer: John Bolen
Executive Producer: Lauren Cascio

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Dabitch's picture

Gag. If there' something I can't stand it's the happy family shots of pregnant couples in the future baby-room.