Jokk - The Trap - (2008) :30 (Sweden)

Note: It's not wise to go berry picking in bear country. 

Production co: Traktor
Advertising agency: Saatchi & Saatchi Stockholm
Air date: Feb 4 2008

Advertising agency: Saatchi & Saatchi Stockholm
Creative director: Adam Kerj & Fredrik Preisler
Art director: Gustav Egerstedt & Nima Stillerud
Copywriter: Gustav Egerstedt & Nima Stillerud
Account Director: Jonas Dahlquist
Account Coordinator: Paula Andersson

Production company: TRAKTOR/The producers
Director: TRAKTOR
DOP: Crille Forsberg

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Anonymous Adgrunt's picture
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tod.brody's picture

Uh.... Yeah. That makes me want to run right out and buy some. WTF. Maybe in the follow-up spot, someone can have their arm ripped off by the bear.

Dabitch's picture

Did you see the swamp one?

tod.brody's picture

Well, at least no one loses a limb in that one, and as you know, I just can't resist a Swedish girl saying "hello, hello?" Even if it is in a 19th Century Swedish accent. :-)

The spots are beautifully shot, and wonderfully art directed, but I still question the effectiveness of the bear version.

adlib's picture

I predict these will be very popular virals and sell exactly 0 bottles of that drink as people in Latvia and California laugh at the films but can't buy the product.

Neaner's picture

What the hell? What is in this drink?

Dabitch's picture

Depends on which flavour you get - Either wild blueberry, Lingon(berry), wild cranberry, "Kråkbär", black currant, cloudberry or combinations of the mentioned (like lingon + blueberry). All berries in these drinks are 'wild' and not farm grown, they say. Hence the drama.

James Trickery's picture

This ad is so bad it could air on the Super Bowl!

Dabitch's picture

Now THAT's an insult.

Andreas-Udd's picture

Will this one air? So far I've only seen "the swamp" and short variants of it on TV.

Dabitch's picture

Both are supposed to air but I've also only seen the swamp one.