Barclays - ‘Moments That Matter' (2025)
Barclays, official banking partner of The Championships, Wimbledon, has unveiled a new integrated campaign starring tennis icon and Barclays ambassador
"You don't have to be king of the forest to branch out a bit" - no all you have to do is wear some quirky sandals and let the wind blow through your toe-hair.
See also Keen masterpiece, Keen Flowers and Keen Epic NovelAd agency: KEEN in house
Creative Direction: Michael Minter
Creative Direction & Photography: Tim Tadder
Digital Art: Mike Campau
Styling and Props: Julia Reeser