Canon - ‘Created Different’ (2025)
‘Created Different’ is a new pan-European campaign by VCCP, aimed at re-establishing Canon as the go-to brand for a new
Keep it Real is a new campaign created to raise awareness about the rise of AI-driven scams, while also working to shift the culture of shame that surrounds being scammed.
In one of the campaign’s digital ads a woman is lounging on a beach, when her head suddenly rotates a full 360 degrees.
Kim Mickenberg, Partner, Campaign Design YanYan Zhang, Partner, Brand Design Susan Pfeifer, Partner, Head of Operations Anne-Marie Rosser, CEO Efrain Bahena, Director, Strategy Pete Barnett, Director, Design Cody Fenske, Associate Creative Director, Design Rachel Kim, Senior Designer Tarek El-Mofty, Associate Partner, Production Thomas Horne, Director, Animation and Editorial Maria Erdmann, Associate Director, Copy Editor Briana Lockett Van Andel, Business Affairs Manager