To properly show off the Telluride X Pro All Terrain AWD SUV, Kia tells the story of a dad driving home to get a binky, who accidentally goes viral due to an influencer's quickly snapped TikTok. He's going viral before he even left the mountain.
He gets to drive through snowy side roads down to Los Angeles in 60 seconds, lord knows how fast he was going. He's escorted by police, cheered as he shortcuts through a football game, and surrounded by the press as soon as he enters his modern Los Angeles McMansion. Triumphantly, he returns with a binky held up high. Tying into the social media influencer start of this ad, three alternate endings will be shown on TikTok.
Ad agency: David & Goliath