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In conjunctions with the release of the new Bond movie "Spectre", KitKat has created a cheeky 48-sheet billboard that nods to the famous fictional spies prowess. The entire poster is simply names of the love interests, including Pussy Galore, Mary Goodnight, Vesper Lynd, May Day, Octopussy and Solitaire. The long list of names end with a suggestion to give it a rest for a moment; “Time for a break, James?”
The 48-sheet billboards will appear in Camden, and on a digital billboard at Oxford Circus tube station next to an official poster for the film. The ad will also run in daily press. J. Walter Thompson London created the campaign and Alex Ball gave us this cheeky soundbite stating that KitKat “felt it only right to offer one of the world’s longest serving spies a little break from the arduous and often physically exhausting tasks he is forced to undertake for Queen and country.”
