Barclays - ‘Moments That Matter' (2025)
Barclays, official banking partner of The Championships, Wimbledon, has unveiled a new integrated campaign starring tennis icon and Barclays ambassador
This is the beginning of one helluva refreshing campaign for diapers: No shots of blue liquid, no shots of diapered bums, heck not even a baby in sight. For extra stand-outness (and to keep the surprise, of course) they've even shot each ad quite differently, this particular ménage à trois scenario is a black and white nod to old films.
Tagline: Suddenly every 4. pack of diapers for free is a nice thing.
See also Hotel hots, Car Sex and Festival.